In which cases can a work of art be freely used in advertising?
According to Russian Legislation on Intellectual property, a work of art is protected during the author’s life plus 70 years calculated from the beginning of the year following the author’s death. After that, the work passes into the public domain and can be freely copied, reproduced and used, including in advertising.
At the same time, it is important to mention another limitation that is set outside intellectual property legislation. According to the Federal Law “On the Museum Fund of the Russian Federation and museums in the Russian Federation”, the use of works of art that make part of a Russian museum's collection requires the Museum’s permission (regardless of their being in the public domain).